Drunk Elephant Was Never for Kids Drunk Elephant, the renowned clean beauty brand that took the skincare world by storm, has been navigating choppy waters since its acquisition by beauty giant Shiseido. While the brand has faced significant challenges in recent years, one of its most notable missteps may have been its pivot towards targeting […]
Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World
Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World When it comes to sun protection, the United States boasts one of the largest markets for SPF products globally. With a growing awareness of the harmful effects of UV rays, consumers are increasingly turning to sunscreen to shield their skin from damage. […]
Do Beauty Brands Need Sample Sales?
Do Beauty Brands Need Sample Sales? In the ever-competitive world of beauty brands, the question of whether sample sales are a necessary strategy has been a topic of debate. Drawing inspiration from the fashion industry, beauty brands have started to adopt the concept of limited-time shopping events to clear excess inventory and generate buzz among […]
How Nara Smith Chose Her First Beauty Campaign
Nara Smith: The Rising Star Behind Cetaphil’s Eczema Collection Campaign Nara Smith, a prominent model and TikTok influencer, has recently made headlines as the face of Cetaphil’s latest eczema collection campaign. This collaboration marks a significant milestone in Smith’s career and underscores Cetaphil’s strategic move to target a younger demographic. Smith’s journey to landing her […]
Beiersdorf Beats Expectations, Boosted by Mass Skincare
Beiersdorf Beats Expectations, Boosted by Mass Skincare Beiersdorf, the renowned German beauty giant, has recently made waves in the industry by surpassing expectations in its first-quarter earnings report. The company revealed a significant 3.6 percent increase in sales, amounting to a total of €3 billion. What truly set Beiersdorf apart was the outstanding performance of […]
Longevity Beauty Brand Oneskin Launches Hair
Longevity Beauty Brand Oneskin Launches Hair In the competitive world of beauty and skincare, longevity is a coveted trait. The quest for products that can turn back the clock and promote lasting beauty has led to the rise of innovative brands like Oneskin. Known for its groundbreaking “topical longevity supplements,” Oneskin has recently made waves […]
Estée Lauder Faces US Legal Challenge Over China Sales Practices
Estée Lauder Faces US Legal Challenge Over China Sales Practices Estée Lauder, a renowned name in the beauty and skincare industry, is currently grappling with a legal challenge in the United States over its sales practices in China. The company, known for its high-quality products and global presence, has come under scrutiny following a government […]
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch In a world where outrage seems to be the default emotion, brands are finding success by tapping into what can be described as “gentle outrage.” This unique marketing strategy involves sparking controversy or polarizing opinions in a way that is not aggressive or confrontational but […]
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
What Colour Is Gen Alpha’s Millennial Pink? All Of Them The beauty industry has always been a space where trends are set, and consumer preferences dictate the products that line the shelves. In recent years, one particular hue has dominated the scene – Millennial Pink. This soft, muted shade has graced everything from makeup packaging […]
Sir John Appointed Creative Director of Medicube
Sir John Appointed Creative Director of Medicube Medicube, the renowned Korean skincare brand, has recently made a strategic move by appointing Sir John, the well-known makeup artist and former L’Oréal Paris creative director, as its new Creative Director. This collaboration is set to bring a fresh perspective to the brand and elevate its presence in […]