Glossier Partners With USA Women’s Basketball for Olympics Glossier, the cult-favorite beauty brand known for its minimalist approach to makeup and skincare, has recently made waves in the sports industry by announcing a groundbreaking partnership with the USA Women’s Basketball team for the upcoming Olympics. This collaboration marks a significant milestone for both Glossier and […]
How to Build Beauty Brands Bigger Than Their Founders
Building a successful beauty brand is no easy feat. It requires a blend of innovation, authenticity, and strategic planning to stand out in an oversaturated market. However, taking a brand from its humble beginnings to industry giant status is a whole different ball game. The Ordinary, a brand under Deciem’s umbrella, is a prime example […]
The Aqua-for You Page
The Aqua-for You Page: How a Gen-Z Favorite Skin Balm is Dominating the Market Without Ads In the ever-competitive world of beauty brands targeting Gen-Z consumers, where marketing budgets often soar into the billions, one particular skincare product seems to have found a way to rise above the noise without the need for flashy ad […]
Korean Beauty Start-Ups Bet Booming US Demand Outlasts Tariff Pain
Korean Beauty Start-Ups Bet Booming US Demand Outlasts Tariff Pain The world of beauty is witnessing a shift as South Korean cosmetic start-ups like Beauty of Joseon, Torriden, and d’Alba make bold moves to captivate the US market. Despite the looming threat of tariffs, these innovative companies are in talks with major US retailers to […]
How Tursian Builds Off Deciem Founder’s Legacy
Tursian Continues the Legacy of Deciem Founder Brandon Truaxe Years after the passing of Brandon Truaxe, the visionary founder of Deciem, his partner Riyadh Swedaan has taken a bold step to honor his memory. Swedaan recently launched a new skincare collection under the name Tursian, carrying forward the innovative spirit and commitment to quality that […]
Hailey Bieber’s Rhode to Launch in Sephora
Hailey Bieber’s Rhode to Launch in Sephora Hailey Bieber, the renowned model and entrepreneur, is set to make waves in the beauty industry with the launch of her skincare brand, Rhode, in Sephora stores across the US and Canada this autumn. The brand has already gained a strong following for its cult-favorite products, including the […]
Drunk Elephant Was Never for Kids
Drunk Elephant Was Never for Kids Drunk Elephant, the renowned clean beauty brand that took the skincare world by storm, has been navigating choppy waters since its acquisition by beauty giant Shiseido. While the brand has faced significant challenges in recent years, one of its most notable missteps may have been its pivot towards targeting […]
Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World
Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World When it comes to sun protection, the United States boasts one of the largest markets for SPF products globally. With a growing awareness of the harmful effects of UV rays, consumers are increasingly turning to sunscreen to shield their skin from damage. […]
Do Beauty Brands Need Sample Sales?
Do Beauty Brands Need Sample Sales? In the ever-competitive world of beauty brands, the question of whether sample sales are a necessary strategy has been a topic of debate. Drawing inspiration from the fashion industry, beauty brands have started to adopt the concept of limited-time shopping events to clear excess inventory and generate buzz among […]
How Nara Smith Chose Her First Beauty Campaign
Nara Smith: The Rising Star Behind Cetaphil’s Eczema Collection Campaign Nara Smith, a prominent model and TikTok influencer, has recently made headlines as the face of Cetaphil’s latest eczema collection campaign. This collaboration marks a significant milestone in Smith’s career and underscores Cetaphil’s strategic move to target a younger demographic. Smith’s journey to landing her […]