Olaplex Finds Success in Direct-to-Consumer Approach, Net Sales Increase In the ever-changing landscape of the beauty industry, one company seems to have cracked the code for success. Olaplex, a US hair care company, has recently reported a 2.3 percent increase in net sales, marking its first growth in four consecutive quarters. This positive development comes […]
Gen Z and the Terrifying Rise of Extreme Tanning
The Dangerous Obsession: Gen Z and the Terrifying Rise of Extreme Tanning In a world where social media sets the tone for beauty standards, the younger generation, known as Gen Z, is diving headfirst into a concerning trend: extreme tanning. Despite repeated warnings from medical professionals about the dangers of excessive sun exposure, many young […]
Bath & Body Works Targets College Bookstores to Woo Young Buyers
Bath & Body Works Targets College Bookstores to Woo Young Buyers In a strategic move to captivate the attention of the younger demographic, beauty retailer Bath & Body Works has set its sights on college campuses across the United States. With plans to introduce their diverse range of products in roughly 600 university bookstores, the […]
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
K-Makeup: Revitalizing Global Expansion Through TikTok Virality and Diverse Shade Ranges Over a decade ago, Korean cosmetic brands made their first attempt to break into Western markets, only to fall short of expectations. However, in a strategic move to capitalize on the global popularity of K-beauty, these brands are making a comeback, armed with new […]
Unilever Second Quarter Results Beat Expectations On Strong North America, EU Demand
Unilever Second Quarter Results Beat Expectations On Strong North America, EU Demand Unilever, the consumer goods giant and maker of Dove soap, has recently exceeded expectations in its second-quarter results thanks to robust demand in North America and the European Union. Despite the challenges posed by the ongoing global pandemic, Unilever has managed to stay […]
Hayley Williams’ Hair Dye Comeback
Hayley Williams’ Hair Dye Comeback Remember the days when we all wanted to rock the vibrant hair colors of our favorite musicians? Thanks to Hayley Williams, the lead singer of Paramore, and her hair stylist Brian O’Connor, that dream became a reality with the launch of Good Dye Young back in 2016. However, the initial […]
Premium Body Care Line Uni Announces L’Oréal Investment, Ulta Beauty Entry
Premium Body Care Line Uni Announces L’Oréal Investment, Ulta Beauty Entry Uni, the premium body care line founded by Alexandra Keating, has recently made waves in the beauty industry with its latest announcement of a significant investment from L’Oréal’s venture capital arm BOLD. This strategic move not only highlights the potential and innovation behind Uni […]
In Hair Care, Stylists Are the Real Influencers
In Hair Care, Stylists Are the Real Influencers In the bustling realm of hair care, where trends come and go like the changing seasons, one thing remains constant: the influence of hairstylists. While social media influencers and celebrities often grab the spotlight when it comes to promoting beauty products, it is the trusted stylists who […]
Could Travel Sizes Get Sent Packing?
Could Travel Sizes Get Sent Packing? For years, travelers have begrudgingly abided by the Transportation Security Administration’s (TSA) strict regulations on liquid carry-on items, limiting them to small travel-sized containers. However, recent rumblings suggest that this long-standing ban on full-size personal care products could soon be lifted. But what implications would such a change have […]
How Tomorrow’s Beauty Consumer Will Shop
The Future of Beauty Shopping: Adapting to Changing Consumer Trends In the ever-evolving landscape of the beauty industry, one thing remains constant: change. Macro dynamics, wealth patterns, and migration are playing pivotal roles in reshaping beauty shoppers globally. According to The State of Fashion: Beauty Volume 2 report, companies in the beauty sector must proactively […]