Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker? Nike, the powerhouse in the sportswear industry, is always on the lookout for the next big thing in sneakers. With the iconic Dunk gradually fading from the spotlight, Nike has set its sights on reviving a classic silhouette to capture the attention of […]
Salomon’s Super Bowl Surprise
Salomon’s Super Bowl Surprise Salomon, the renowned outdoor and sporting goods brand, made a surprising and impactful appearance during the Super Bowl halftime show. Rihanna, the iconic singer and fashion trendsetter, donned Salomon’s “Cross Low” sneakers as a crucial element of her all-red ensemble for the highly anticipated performance. This moment not only solidified Rihanna’s […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
How Adidas Engineered Its Big Comeback
Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]
The Ye and Adidas Conflict, Explained
The Ye and Adidas Conflict, Explained The partnership between Adidas and the enigmatic artist known as Ye, formerly Kanye West, has been a lucrative one for the sportswear giant. The collaboration birthed the immensely popular Yeezy line, which has become a staple in sneaker culture and beyond. However, recent developments have cast a shadow over […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]
Nike Sues Lululemon Over Alleged Patent Infringements
Nike Sues Lululemon Over Alleged Patent Infringements Nike, the activewear giant, has taken legal action against Lululemon, the Canadian sportswear brand, in a recent development that has sent shockwaves through the athletic apparel industry. The lawsuit, filed on Monday, accuses Lululemon of infringing on Nike’s patents related to textile and other design elements in a […]
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
Rothy’s Has a Plan to Outlast the Ballet Flat Craze Rothy’s, the innovative footwear brand that made a splash in the fashion industry nearly a decade ago with its flats crafted from recycled plastic, is proving that it is not just a one-hit-wonder. While the ballet flat craze may come and go, Rothy’s has strategically […]
Skechers Shareholder Sues Footwear Maker for Details on $9.4 Billion 3G Buyout
Skechers Shareholder Takes Legal Action Over $9.4 Billion 3G Buyout A recent development in the business world has caught the attention of investors and industry experts alike. A Skechers shareholder has taken legal action against the footwear maker, raising concerns about the transparency and fairness of a significant buyout deal. The shareholder alleges that the […]
Italy’s Golden Goose Rules Out IPO This Year, Sees Limited Impact From Tariffs
Italy’s Golden Goose Rules Out IPO This Year, Sees Limited Impact From Tariffs Italy’s renowned luxury sneaker brand, Golden Goose, has recently announced its decision to defer its Initial Public Offering (IPO) this year. Despite this delay, the company continues to hold a positive outlook on the prospect of a future market listing, indicating that […]