Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]
The Ye and Adidas Conflict, Explained
The Ye and Adidas Conflict, Explained The partnership between Adidas and the enigmatic artist known as Ye, formerly Kanye West, has been a lucrative one for the sportswear giant. The collaboration birthed the immensely popular Yeezy line, which has become a staple in sneaker culture and beyond. However, recent developments have cast a shadow over […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]
Nike Sues Lululemon Over Alleged Patent Infringements
Nike Sues Lululemon Over Alleged Patent Infringements Nike, the activewear giant, has taken legal action against Lululemon, the Canadian sportswear brand, in a recent development that has sent shockwaves through the athletic apparel industry. The lawsuit, filed on Monday, accuses Lululemon of infringing on Nike’s patents related to textile and other design elements in a […]
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
Rothy’s Has a Plan to Outlast the Ballet Flat Craze Rothy’s, the innovative footwear brand that made a splash in the fashion industry nearly a decade ago with its flats crafted from recycled plastic, is proving that it is not just a one-hit-wonder. While the ballet flat craze may come and go, Rothy’s has strategically […]
Skechers Shareholder Sues Footwear Maker for Details on $9.4 Billion 3G Buyout
Skechers Shareholder Takes Legal Action Over $9.4 Billion 3G Buyout A recent development in the business world has caught the attention of investors and industry experts alike. A Skechers shareholder has taken legal action against the footwear maker, raising concerns about the transparency and fairness of a significant buyout deal. The shareholder alleges that the […]
Italy’s Golden Goose Rules Out IPO This Year, Sees Limited Impact From Tariffs
Italy’s Golden Goose Rules Out IPO This Year, Sees Limited Impact From Tariffs Italy’s renowned luxury sneaker brand, Golden Goose, has recently announced its decision to defer its Initial Public Offering (IPO) this year. Despite this delay, the company continues to hold a positive outlook on the prospect of a future market listing, indicating that […]
How Portuguese Brands Are Implementing Digital Strategies Today
How Portuguese Brands Are Implementing Digital Strategies Today The Portuguese Footwear Association, APICCAPS, recently took a proactive step towards the future by organizing the Digi4Fashion event in Porto. This event brought together brand leaders and business professionals from the footwear and fashion industries to discuss the digital opportunities that lie ahead for the industry in […]
Steve Madden Sues Adidas to Thwart Challenges to Shoe Designs
Steve Madden Sues Adidas to Thwart Challenges to Shoe Designs In the competitive world of fashion and footwear, intellectual property disputes are not uncommon. The latest battle making headlines is between Steve Madden and Adidas. The renowned shoe designer, Steve Madden, has taken legal action against Adidas, accusing the sportswear giant of trying to hinder […]
How Santoni Balances Craftsmanship With Innovation
Balancing Craftsmanship and Innovation: Santoni Marks 50th Anniversary with Strategic Growth Plans Santoni, the renowned Italian footwear brand, is celebrating a significant milestone as it reaches its 50th anniversary. This momentous occasion not only calls for reflection on its rich heritage but also sets the stage for future endeavors. As the luxury label looks towards […]