Nike Appoints Jared Carver as Converse CEO In a strategic shift within its leadership team, Nike has recently announced the appointment of Jared Carver as the new Chief Executive Officer of Converse. This move comes as part of a broader restructuring effort within the sportswear giant, with Carver stepping into the role previously held by […]
Nike Ends Relationship With Kyrie Irving
Nike Ends Relationship With Kyrie Irving Nike, the global sportswear giant, has made a bold decision to sever ties with NBA star Kyrie Irving. This move comes after the brand suspended Irving on November 4th, following the player’s sharing of a link to a film containing anti-semitic views. What set the stage for the termination […]
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament The renowned French label Lacoste is making significant strides in the world of sports sponsorships by securing a sponsorship deal for the prestigious Rolex Paris Masters Tennis Tournament. This move not only underscores Lacoste’s deep-rooted connection to the world of sports but also highlights the increasing interest […]
Does Under Armour Need Kevin Plank?
Does Under Armour Need Kevin Plank? When Under Armour made the surprising announcement that its controversial founder, Kevin Plank, would be returning as CEO, it sent shockwaves through the business world. Investors were left scratching their heads, wondering if this move was the right one for the American sportswear retailer. But why has Plank been […]
How Angel Reese Became the WNBA’s Fashion All-Star
How Angel Reese Became the WNBA’s Fashion All-Star Angel Reese, once known for her exceptional skills on the basketball court as a player for Louisiana State University, has now transitioned seamlessly into the world of fashion, solidifying her status as a standout in the WNBA. With a winning streak both in sports and style, Reese […]
Boss Signs Deal with Aston Martin Racing Team As Formula One Heats Up
Boss Signs Deal with Aston Martin Racing Team As Formula One Heats Up In the fast-paced world of Formula One, every detail counts – from the speed of the cars to the precision of the pit stops. And now, as the competition heats up on the track, off the track, a new player is making […]
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
Adidas Plans to Still Use Yeezy Designs After Costly Divorce Adidas, the renowned sportswear giant, has been navigating turbulent waters following its high-profile split with Kanye West, also known as Ye. The fallout from this separation has been significant, with Adidas recently slashing its profitability forecast for the fourth time this year. Despite the challenges […]
Adidas Places Yeezy Partnership Under Review
Adidas Places Yeezy Partnership Under Review Adidas, the renowned German sportswear giant, has recently found itself at the center of a controversy surrounding its partnership with Ye, the artist and designer formerly known as Kanye West. The dispute arose when Ye took to Instagram in August and early September to express his frustration, alleging that […]
Palace Founder Lev Tanju Joins Fila
Palace Founder Lev Tanju Joins Fila Lev Tanju, the visionary founder behind the British streetwear phenomenon Palace Skateboards, is set to embark on a new chapter in his illustrious career. Fila, the iconic sportswear brand, has announced that Tanju will be joining forces with them as the creative director for their latest venture, the Fila+ […]
On Returns to Profit, Surpasses $1 Billion in Revenue
On Returns to Profit, Surpasses $1 Billion in Revenue In a remarkable turn of events, the fast-growing Swiss running footwear company has not just bounced back from a challenging period but has exceeded all expectations by reporting a net income of CHF 57.7 million ($62.4 million). This impressive figure marks a significant upswing from the […]