Can Puma Strike Gold Twice With Rihanna? When Rihanna teamed up with Puma for the first Fenty x Puma collaboration, it was nothing short of a game-changer. The partnership not only elevated Puma’s status in the fashion world but also set a new benchmark for successful celebrity-brand collaborations. The Fenty x Puma collection not only […]
The Debrief | How Athletes Are Building Fashion Brands
The Debrief | How Athletes Are Building Fashion Brands In recent years, we’ve witnessed a fascinating trend taking the fashion industry by storm – athletes venturing into the realm of fashion and launching their own brands. This phenomenon has not only turned heads but has also proven to be a lucrative and creatively fulfilling endeavor […]
Why the Time Is Right for a Gorpcore IPO
Why the Time Is Right for a Gorpcore IPO In the fast-paced world of fashion and outdoor gear, trends come and go like the changing seasons. One trend that has captured the imagination of consumers in recent years is Gorpcore, a style that blends technical outdoor clothing with everyday streetwear. Brands like Arc’teryx and Salomon […]
Sneaker Brand On to Launch New Line With FKA Twigs
Sneaker Brand On to Launch New Line With FKA Twigs Swiss-based sneaker brand On is taking a bold step into the world of celebrity collaborations by teaming up with British musician FKA Twigs. The innovative brand, known for its cutting-edge technology and stylish designs, is set to release a new line of training apparel in […]
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals In recent years, the world of basketball has seen a significant shift in the endorsement landscape. While historically male players have dominated the sneaker deal market, there has been a noticeable change with women’s basketball stars stepping into the spotlight. Nike’s upcoming launch with WNBA […]
Nike Appoints Jared Carver as Converse CEO
Nike Appoints Jared Carver as Converse CEO In a strategic shift within its leadership team, Nike has recently announced the appointment of Jared Carver as the new Chief Executive Officer of Converse. This move comes as part of a broader restructuring effort within the sportswear giant, with Carver stepping into the role previously held by […]
Nike Ends Relationship With Kyrie Irving
Nike Ends Relationship With Kyrie Irving Nike, the global sportswear giant, has made a bold decision to sever ties with NBA star Kyrie Irving. This move comes after the brand suspended Irving on November 4th, following the player’s sharing of a link to a film containing anti-semitic views. What set the stage for the termination […]
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament The renowned French label Lacoste is making significant strides in the world of sports sponsorships by securing a sponsorship deal for the prestigious Rolex Paris Masters Tennis Tournament. This move not only underscores Lacoste’s deep-rooted connection to the world of sports but also highlights the increasing interest […]
Does Under Armour Need Kevin Plank?
Does Under Armour Need Kevin Plank? When Under Armour made the surprising announcement that its controversial founder, Kevin Plank, would be returning as CEO, it sent shockwaves through the business world. Investors were left scratching their heads, wondering if this move was the right one for the American sportswear retailer. But why has Plank been […]
How Angel Reese Became the WNBA’s Fashion All-Star
How Angel Reese Became the WNBA’s Fashion All-Star Angel Reese, once known for her exceptional skills on the basketball court as a player for Louisiana State University, has now transitioned seamlessly into the world of fashion, solidifying her status as a standout in the WNBA. With a winning streak both in sports and style, Reese […]