The Rise and Risks of Synthetic Media In today’s digital age, synthetic media has emerged as a powerful tool that is reshaping the way we communicate and interact online. From deepfake videos to AI-generated articles, the use of synthetic media is becoming increasingly prevalent in various industries, including entertainment, marketing, and journalism. While this technology […]
On Returns to Profit, Surpasses $1 Billion in Revenue
On Returns to Profit, Surpasses $1 Billion in Revenue In a remarkable turn of events, the fast-growing Swiss running footwear company has not just bounced back from a challenging period but has exceeded all expectations by reporting a net income of CHF 57.7 million ($62.4 million). This impressive figure marks a significant upswing from the […]
How Fashion Brands Are Navigating World Cup Controversies
Fashion Brands’ Response to World Cup Controversies: Navigating Ethics in Marketing The upcoming FIFA World Cup in Qatar presents a unique opportunity for brands to showcase their products on a global stage. However, the host country’s track record on human rights issues, including the alleged mistreatment of migrant workers and LGBTQ+ citizens, has sparked controversy […]
Inside Nike’s Big Marketing Vibe Shift
Inside Nike’s Big Marketing Vibe Shift Nike, the global sportswear giant, is undergoing a significant transformation in its marketing approach. The return of company veteran Nicole Hubbard Graham as Chief Marketing Officer (CMO) marks a pivotal moment in the brand’s journey to reclaim its marketing glory. Paired with the launch of the ‘Winning Isn’t for […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
The Return of Old-School Celebrity Campaigns
The Return of Old-School Celebrity Campaigns In a world oversaturated with influencer marketing and digital endorsements, brands are turning back to a classic strategy to capture the attention of consumers: celebrity testimonials. This old-school approach is making a comeback as companies strive to cut through the noise and connect with audiences in a more authentic […]
Pandora Is Hiring on BoF Careers
Pandora Is Hiring on BoF Careers Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent. Pandora, the renowned jewelry brand recognized for its customizable charm bracelets, is on the lookout for fresh talent to join its team. With a rich history dating back to 1982, […]
How to Master the Art of “Trash Talk” Marketing
How to Master the Art of “Trash Talk” Marketing In the world of sportswear, competition is fierce both on and off the court. As the NBA Finals heat up, sportswear brands are not only battling it out through their sponsored teams but also through the art of “trash talk” marketing. This playful yet strategic form […]
When Parke Pops Up, Gen-Z Comes Out
When Parke Pops Up, Gen-Z Comes Out Parke, the apparel brand that has taken social media by storm, recently hosted its largest pop-up event to date, drawing massive crowds of enthusiastic Gen-Z fans. With a strong presence on TikTok, Parke has quickly established itself as a viral sensation, leveraging the power of social media to […]
How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing
From Fashion PR to Global Marketing: The Inspiring Journey of Nars Cosmetics’ Deputy General Manager Jennifer Jackson’s career trajectory is a testament to the power of passion and perseverance in the professional world. Starting in the dynamic realm of fashion PR and marketing, Jennifer embarked on a journey that eventually led her to the prestigious […]