Pandora Is Hiring on BoF Careers Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent. Pandora, the renowned jewelry brand recognized for its customizable charm bracelets, is on the lookout for fresh talent to join its team. With a rich history dating back to 1982, […]
How to Master the Art of “Trash Talk” Marketing
How to Master the Art of “Trash Talk” Marketing In the world of sportswear, competition is fierce both on and off the court. As the NBA Finals heat up, sportswear brands are not only battling it out through their sponsored teams but also through the art of “trash talk” marketing. This playful yet strategic form […]
When Parke Pops Up, Gen-Z Comes Out
When Parke Pops Up, Gen-Z Comes Out Parke, the apparel brand that has taken social media by storm, recently hosted its largest pop-up event to date, drawing massive crowds of enthusiastic Gen-Z fans. With a strong presence on TikTok, Parke has quickly established itself as a viral sensation, leveraging the power of social media to […]
How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing
From Fashion PR to Global Marketing: The Inspiring Journey of Nars Cosmetics’ Deputy General Manager Jennifer Jackson’s career trajectory is a testament to the power of passion and perseverance in the professional world. Starting in the dynamic realm of fashion PR and marketing, Jennifer embarked on a journey that eventually led her to the prestigious […]
The Art and Science of Product Naming
The Art and Science of Product Naming When it comes to product naming, there is a delicate balance between art and science. A well-chosen name has the power to capture the essence of a product, evoke emotions, and resonate with the target audience. Think of iconic names like Glossier’s “Boy Brow” or Hill House Home’s […]
Beyond the hype: how AI is transforming work and business
Beyond the hype: how AI is transforming work and business In our latest episode of Lexicon, we sat down with Tal Barmeir, CEO of BlinqIO, a leading AI-driven software company that is revolutionizing the way businesses operate. With the rapid advancements in artificial intelligence, we are witnessing a transformative shift in the workplace and the […]