When Parke Pops Up, Gen-Z Comes Out Parke, the apparel brand that has taken social media by storm, recently hosted its largest pop-up event to date, drawing massive crowds of enthusiastic Gen-Z fans. With a strong presence on TikTok, Parke has quickly established itself as a viral sensation, leveraging the power of social media to […]
How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing
From Fashion PR to Global Marketing: The Inspiring Journey of Nars Cosmetics’ Deputy General Manager Jennifer Jackson’s career trajectory is a testament to the power of passion and perseverance in the professional world. Starting in the dynamic realm of fashion PR and marketing, Jennifer embarked on a journey that eventually led her to the prestigious […]
The Art and Science of Product Naming
The Art and Science of Product Naming When it comes to product naming, there is a delicate balance between art and science. A well-chosen name has the power to capture the essence of a product, evoke emotions, and resonate with the target audience. Think of iconic names like Glossier’s “Boy Brow” or Hill House Home’s […]
Beyond the hype: how AI is transforming work and business
Beyond the hype: how AI is transforming work and business In our latest episode of Lexicon, we sat down with Tal Barmeir, CEO of BlinqIO, a leading AI-driven software company that is revolutionizing the way businesses operate. With the rapid advancements in artificial intelligence, we are witnessing a transformative shift in the workplace and the […]