AI Bias Against Human Content: Designers Must Address the Issue Artificial Intelligence (AI) has undoubtedly revolutionized numerous industries, from healthcare to finance. However, as AI continues to permeate various aspects of our lives, concerns regarding its bias against human-generated content have come to the forefront. Recent research has shed light on this issue, indicating that […]
Watchmaker Swatch Apologises for ‘Slanted Eye’ Ad after Online Backlash in China
Watchmaker Swatch Faces Backlash in China Over Controversial Ad Swiss watchmaker Swatch recently found itself in hot water after releasing an advertisement that sparked outrage among Chinese consumers. The ad in question featured a model wearing one of Swatch’s latest timepieces, accompanied by the slogan “Time for a new look.” However, it was the visual […]
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign E.l.f. Cosmetics, known for its innovative and inclusive approach to beauty, recently found itself in hot water over its collaboration with comedian Matt Rife. The brand’s chief marketing officer, Kory Marchisotto, sat down with The Business of Beauty to address the controversy surrounding the campaign. In […]
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign American Eagle, a well-known retailer in the fashion industry, has been through a challenging year, like many other businesses around the world. However, the brand is not backing down in the face of adversity. Instead, it is strategically leveraging the star power and girl-next-door appeal of […]
AI reshaping the US labour market
AI Reshaping the US Labour Market Artificial Intelligence (AI) has been a game-changer in various industries, revolutionizing processes and increasing efficiency. Initially confined to the tech sector, AI has now transcended boundaries and infiltrated other fields such as marketing, finance, and human resources. This expansion of AI jobs beyond the realm of technology is reshaping […]
UK customer‑experience leaders champion human‑centred AI
UK Customer-Experience Leaders Champion Human-Centred AI In the ever-changing landscape of customer experience, UK marketing leaders on the CX50 list are setting a new standard by embracing human-centred AI. Rather than viewing artificial intelligence as a replacement for human interaction, these innovators are using AI to enhance and support genuine connections with customers. By prioritizing […]
Beauty Cashes in on the Return of the Summer Blockbuster
Beauty Cashes in on the Return of the Summer Blockbuster As the summer blockbuster season makes its grand return, beauty companies are seizing the opportunity to ride the wave of these highly anticipated films. From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget movies have become an increasingly popular marketing tie-in for the beauty industry. This trend […]
AI tools fuel smarter and faster marketing decisions
AI Tools Fuel Smarter and Faster Marketing Decisions In the fast-paced world of marketing, staying ahead of the curve is essential. With the advent of Artificial Intelligence (AI), marketers now have a powerful tool at their disposal to make smarter and faster decisions. One of the key advantages of AI in marketing is its ability […]
Rethinking Success Metrics for Brand Ambassadors
Redefining Success Metrics for Brand Ambassadors In the ever-evolving landscape of marketing and brand partnerships, the role of brand ambassadors has become increasingly vital. These individuals serve as the face of a brand, embodying its values and messaging to a wide audience. However, the traditional metrics used to measure the success of these partnerships may […]
Seizing Fashion’s World Cup Opportunity
Seizing Fashion’s World Cup Opportunity As the FIFA Women’s World Cup tournament gains momentum, it presents a golden opportunity for brands to showcase their products and services to a rapidly expanding audience. The global reach and diverse viewership of the World Cup create a unique platform for fashion brands to connect with consumers worldwide. This […]