How Brands Are Navigating the AI Ad Dilemma Artificial Intelligence (AI) has been making significant waves in the world of advertising, with many brands leveraging its capabilities to create compelling and personalized campaigns. In the realm of fashion, some labels have begun to dip their toes into the waters of using AI-generated imagery to market […]
AI will kill middle-ground media, but raw content will thrive
AI Will Kill Middle-Ground Media, But Raw Content Will Thrive The landscape of media and advertising is rapidly evolving, and by 2030, a significant shift is expected to occur. It is projected that only hyper-personalized AI campaigns or raw, human-generated content will have the ability to truly resonate with audiences, while middle-tier advertising will face […]
UK publishers fear Google AI summaries hit revenues
UK Publishers Fear Google AI Summaries Hit Revenues In the fast-paced digital age we live in, the landscape of journalism is constantly evolving. With the rise of artificial intelligence (AI) and algorithms, news consumption habits have shifted, posing new challenges for traditional publishers. Recently, major UK publishers like Reach and DMG Media have voiced their […]
AI helps match ad emotion to content mood for better engagement
AI Helps Match Ad Emotion to Content Mood for Better Engagement In the ever-evolving landscape of digital marketing, the key to capturing the audience’s attention lies not only in what they see but also in how they feel. While traditional advertising methods focus on targeting what people look at, a new player has entered the […]
Glossier Launches Swing State Ad Campaign
Glossier Launches Swing State Ad Campaign Glossier, the trendy beauty brand known for its minimalist aesthetic and inclusive approach to skincare and makeup, is making headlines once again. This time, it’s not for a new product launch or a celebrity collaboration, but for something much more impactful – a voter registration campaign. In a bold […]
The Executive Briefing: Iran, C-Suite Shakeups and the AI Ad Revolution
The Executive Briefing: Iran, C-Suite Shakeups, and the AI Ad Revolution Last month, the fashion industry was jolted by rising geopolitical tensions, unexpected boardroom moves, and more. Read on for your concise breakdown of June’s key developments from executive editor Brian Baskin. In the world of business, staying informed about the latest trends and developments […]
How to Acquire Customers with Instagram Ads in 2025
How to Acquire Customers with Instagram Ads in 2025 In the ever-evolving landscape of digital marketing, acquiring customers through Instagram ads has become a strategic priority for brands looking to boost their online presence and drive sales. With paid marketing on Meta (formerly known as Facebook) becoming more cost-effective and efficient in targeting specific customer […]
AI Mode reshapes Google’s search results
AI Mode Reshapes Google’s Search Results Google has long been at the forefront of innovation when it comes to search engine algorithms. The tech giant’s latest advancement, AI Mode, is touted as a game-changer in the way search results are generated. However, this new feature has sparked a debate between Google and publishers, with the […]
Why Food Is Everywhere in Fashion Advertising
Food Fusion: The Intersection of Culinary Culture and Fashion Advertising In the fast-paced world of fashion advertising, trends come and go with the blink of an eye. One trend that seems to have firmly planted its roots in recent years is the ubiquitous presence of food in fashion imagery. From high-end designer campaigns to streetwear […]
Netflix’s ad-supported tier hits 94M users with big upgrades on the way
Netflix’s Strategic Move: AI-Driven Ad Formats and Creative Partnerships In a bold strategic move, Netflix has recently hit a milestone of 94 million users for its ad-supported tier, signaling a significant shift in the streaming giant’s approach to revenue generation. Leveraging AI-driven ad formats and forging creative partnerships, Netflix is making waves in the advertising […]