Heritage Porcelain Brand Ginori 1735 Enters Lifestyle
Italian heritage porcelain brand Ginori 1735 is making waves in the lifestyle market with the unveiling of its redesigned Milanese flagship store during Salone del Mobile. This strategic move not only showcases the brand’s commitment to evolution but also highlights its ability to stay relevant in an ever-changing market.
With a history dating back 300 years, Ginori 1735 has been synonymous with craftsmanship, quality, and tradition. However, in today’s fast-paced world, heritage alone is not enough to capture the attention of modern consumers. Recognizing this, Ginori 1735 has embarked on a journey to reposition itself as a lifestyle brand, catering to a new generation of luxury connoisseurs.
The revamped flagship store in Milan is a testament to this new direction. Designed to provide an immersive brand experience, the space seamlessly blends the brand’s rich heritage with contemporary elements. From the elegant displays of hand-painted porcelain to modern lifestyle products, every detail has been carefully curated to resonate with the brand’s evolving identity.
In a recent interview with Business of Fashion (BoF), Ginori 1735’s brand and product director, Annalisa Tani, shared insights into the brand’s strategic shift. Tani emphasized the importance of staying true to the brand’s DNA while adapting to the changing market landscape. She highlighted the need for innovation, creativity, and a deep understanding of consumer preferences to drive the brand’s success in the lifestyle segment.
One of the key strategies employed by Ginori 1735 is collaboration. By partnering with contemporary designers, artists, and tastemakers, the brand is able to infuse fresh perspectives into its traditional craftsmanship. This fusion of heritage and modernity not only attracts new customers but also creates a sense of excitement and exclusivity around the brand.
Furthermore, Ginori 1735’s foray into lifestyle is not just limited to product offerings. The brand is actively engaging with consumers through experiential events, digital platforms, and social media channels. By creating a holistic brand ecosystem, Ginori 1735 is able to connect with consumers on a deeper level, fostering loyalty and brand advocacy.
As the luxury market continues to evolve, heritage brands like Ginori 1735 are faced with the challenge of staying relevant and competitive. By embracing change, fostering innovation, and staying true to their core values, these brands can successfully transition into the lifestyle segment, capturing the hearts and minds of a new generation of consumers.
In conclusion, Ginori 1735’s strategic move into the lifestyle market is a testament to the brand’s ability to adapt and thrive in a rapidly changing industry. By blending tradition with innovation, heritage with modernity, Ginori 1735 is paving the way for a successful future in the lifestyle space.
heritage, porcelain, lifestyle, Ginori1735, Milanese flagship store
