Pamela Love, acclaimed for her innovative jewellery designs, has reacquired her eponymous brand from RedLuxury Group. The Paris-based investment firm secured an 80 percent stake in her business in 2019. “We were not aligned on business practices and strategies,” said Love, highlighting discrepancies with investor expectations.

The rebuy happened through a strategic collaboration with Alex Henriques, the former COO of RedLuxury, and his wife, Stephany Sleiman. Love aims to capitalize on the increased demand for high-end bridal and ear-piercing jewellery, focusing on items featuring gold and precious stones. This comes as the luxury fine jewellery market is predicted to grow by 32% between 2019 and 2023, despite rising gold costs.

Beyond increasing the brand’s product offerings, Love is revitalizing her Brooklyn store, with plans to open additional locations. Given the success of piercing-exclusive studios like Studs, her luxury piercing concept has the potential to attract a loyal clientele. They are currently seeking new investors to propel this growth, underscoring the promise of distinct design and craftsmanship to cut through the industry’s saturation.