In a landscape where fashion is experiencing transformative shifts, Julian Klausner’s promotion to creative director at Dries Van Noten marks a significant turning point for the brand. Formerly the head of womenswear, Klausner will make his runway debut in March 2025, taking the reins after Dries Van Noten himself, a figure synonymous with innovation and artistry in fashion, exited in mid-2024.

This transition comes at a time when the fashion industry is seeking a revitalization after the initial post-pandemic surge, characterized by a blend of creativity and commercial sensibility. Klausner’s journey within the brand since 2018 positions him uniquely to uphold and evolve Van Noten’s rich legacy while infusing it with fresh ideas.

Klausner’s tenure at the renowned label will begin earnestly with the release of a men’s lookbook in January 2025, leading to his first women’s collection on the runway. The anticipation surrounding these events reflects the complex emotions fans have about the brand’s future without its founder. Van Noten himself expressed concerns about the shift, stating that preserving the principles of the brand—such as color, prints, and craftsmanship—was crucial as new leaders step in.

The fashion community had long speculated who would succeed Van Noten, with some fearing an influx of “big name” designers might boot tradition aside in favor of more commercial endeavors. However, Klausner’s well-established connection to the brand offers a different narrative. Sharing a mutual respect for creative expression with Van Noten, Klausner aims to honor the intricate balance of innovation and emotional depth that defined the house.

Klausner has openly praised Van Noten’s collaborative approach, stating, “I always admired Dries for his ability to listen to the team, valuing their input.” His promotion is not solely a product of merit but also indicative of Van Noten’s philosophy of nurturing young talent, essential for sustaining creative momentum.

During a text exchange, Klausner acknowledged, “I like to think I encouraged Dries to embrace bolder expressions,” hinting at his role in guiding the brand towards more audacious designs without sacrificing its core qualities. This generational continuity embodies a thoughtful response to the changing landscape of fashion, blending nostalgia with a forward-thinking vision.

Critics may argue that the last studio collection under Van Noten’s direction, which Klausner helped shape, was perhaps too cautious. Yet, as Klausner begins to carve out his own identity as creative director, it is vital to recognize that the legacy he inherits is not fragile; it requires a nuanced understanding and sensitivity that Klausner well embodies.

Additionally, Klausner represents the undetected talent often woven into the fabric of company studios across the fashion industry. With the turbulence currently affecting many high-profile fashion houses, the emergence of leaders like Klausner—not from the marquee names but from within—could signify a shift towards valuing internal talent, creativity, and the unique views they offer.

In times marked by uncertainty, organizations must recognize the importance of risk-taking and the potential rewards that lie right beneath their roof. Klausner’s ascent signals a potential return to a time when brands would invest in homegrown talent rather than seeking external, established figures who may not align with their creative ethos.

As the fashion world approaches Klausner’s first collection, it becomes clear that his future at Dries Van Noten could very well serve as a guiding light, illustrating the power of internal promotion and the importance of nurturing the next generation of designers. With his insightful approach and dedication to the spirit of Van Noten’s creations, Klausner stands poised to lead the brand into a compelling new era.

As we witness this transition, one may reflect on Klausner’s words about the “balance between creativity and emotional connection,” hoping this is the hallmark of what’s to come. The fashion stage awaits, and Klausner’s journey is one many will surely follow with great interest.