In a significant strategic move, Dieux, a rapidly growing skincare brand that has captured the attention of TikTok users, has announced the appointment of Ryan Scott as its new Chief Executive Officer. This change comes as the brand’s co-founder, Charlotte Palermino, transitions to the role of Chief Brand Officer. This development is poised to set the tone for Dieux’s ambitious growth plans as it seeks to solidify its place in the competitive skincare market.
Ryan Scott brings a wealth of experience to Dieux, having previously served as the President and Chief People Officer at Tatcha, a well-respected brand rooted in Japanese skincare traditions. During his nine-year tenure at Tatcha, Scott played a pivotal role in expanding the brand’s reach, including successful launches into the UK and Chinese markets, as well as collaborations with prominent retailer Sephora. This background provides Scott with a robust foundation to guide Dieux as it aims for similar market penetration and growth.
“Short term, my priorities are building out the organization and infrastructure to support growth,” Scott stated in an interview, emphasizing the need to bolster Dieux’s staffing and operational capabilities. The company is particularly looking to fill key roles such as a Director of Direct-to-Consumer (DTC) to enhance its customer engagement and sales strategies. Scott’s vision is to build what he refers to as a “100-year brand,” indicating a strong commitment to long-term sustainability and success.
The co-founder Charlotte Palermino, a recognized beauty influencer and aesthetician, will focus her efforts on brand storytelling and development in her new position. Palermino has been instrumental in Dieux’s initial vision and rise, launching the brand in 2020 with the help of cosmetic chemist Joyce de Lemos and creative director Marta Freedman. The brand’s unique approach, characterized by its playfully designed products—such as reusable undereye masks—has resonated strongly with consumers, particularly on social media platforms like TikTok.
Remarkably, Dieux achieved $2 million in sales within its first year and recorded eight-figure revenues in 2023, highlighting its impressive growth trajectory. The brand attributes its success to a combination of effective online marketing strategies and a keen understanding of consumer needs. Dieux’s product range, which includes items like the Baptism cleanser and Instant Angel moisturizer, targets a growing demographic interested in both beauty and self-care.
The company recently expanded its footprint by launching on Sephora’s website and in brick-and-mortar locations nationwide. Such moves signal a growing recognition of Dieux’s potential within the skincare industry, which is increasingly crowded yet ripe with opportunities for innovation and brand differentiation.
Investment from venture capital firms Redo Ventures and True Beauty Ventures has also fueled Dieux’s growth. Palermino noted that organic channels have driven the brand’s expansion significantly, prompting the decision to appoint a seasoned CEO as the company prepared for its Sephora launch.
As Dieux continues to navigate the evolving landscape of skincare and beauty, Scott’s leadership is expected to forge new paths for the brand. By emphasizing both the organizational infrastructure needed for growth and a focus on brand identity through Palermino’s storytelling, Dieux is poised to enhance its market presence significantly.
In conclusion, Dieux’s executive transition comes at a critical time in the skincare industry’s evolution. With Ryan Scott at the helm, supported by the creative vision of Charlotte Palermino, the brand stands ready to capitalize on existing opportunities while exploring new territories. As Scott works on building a sustainable brand strategy, Dieux’s innovative approach to skincare and commitment to quality could very well see it become a household name in the years to come.
