In an impressive display of luxury and creativity, Ralph Lauren presented its Spring/Summer 2025 collection at Khalily Stables in Bridgehampton, New York. This choice of venue, reflecting personal ties to the designer and the iconic lifestyle he represents, marks a significant moment for the brand as it positions itself alongside other major players in the luxury market.
Ralph Lauren has a storied history of using unique settings for his shows, with recent presentations taking inspiration from his Manhattan apartment, his Double RL Ranch in Colorado, and even his design studio in New York City. The Bridgehampton event, however, reached new heights. Here, among the sprawling fields and the serene ambiance of Long Island’s elite enclave, Lauren showcased not only his latest fashions but also the essence of the lifestyle his brand embodies.
The event attracted a star-studded guest list, featuring Hollywood celebrities like Laura Dern and Tom Hiddleston, and even First Lady Jill Biden. Upon arrival, guests were welcomed through a striking white gate, setting the stage for an evening filled with equestrian motifs, classic cars, and a celebration of American culture.
The runway itself was a marvel. Crafted from white wood and delicately positioned against a backdrop of painted fields and blue skies, it set the perfect atmosphere for showcasing looks from three of Lauren’s key sub-brands: Ralph Lauren Collection, Ralph Lauren Purple Label, and Polo Ralph Lauren. The collection was a rich tapestry of influences, featuring western-inspired garments, sleek suiting, and signature polo shirts—staples that have become synonymous with the brand. Notably, Lauren introduced a new line of bags, titled “The Ralph,” inspired by his passion for automobiles.
Reflecting the locale’s coastal charm, the collection showcased beachy crochet outfits and a soft blue-and-white color palette. Horse motifs were omnipresent, woven through accessories and intricate designs, capturing the attention of the audience and emphasizing Lauren’s enduring connection to equestrian sports.
After the runway show, guests were invited into a tent resembling The Polo Bar, one of Lauren’s celebrated New York restaurants. This clever recreation included brown leather booths and the establishment’s famous burgers, further enhancing the immersive experience. Notably, the theme of family resonated deeply throughout the event, with models representing a range of ages walking hand-in-hand down the runway. Iconic figures such as Christy Turlington and Naomi Campbell emphasized familial bonds in a touching finale.
The event came as a highlight in the context of Ralph Lauren’s continual revitalization. The brand’s latest earnings report showcased a first-quarter revenue of $1.51 billion, demonstrating a strong recovery post-pandemic, largely due to increased demand in Europe and Asia. As the brand strategically reduces its footprint in underperforming U.S. department stores, it simultaneously increases brand equity and customer loyalty through these exclusive experiences. This shift has not only contributed to a 20% increase in stock price for 2024 but has also enabled the brand to raise prices without losing valuable clientele.
Patrice Louvet, Ralph Lauren’s CEO, emphasized that the brand functions similarly to a film director orchestrating elaborate sets. He stated, “He creates these movie sets with the storyline, and then the customer is actually an actor. That’s what tonight is.” This cinematic approach to branding highlights how Ralph Lauren crafts narrative-driven experiences that ensure customer engagement and loyalty.
Moreover, this focus on luxury experience is essential as the broader luxury market contends with changing consumer trends and fluctuating spending patterns. Brands are shifting towards catering to affluent clients who seek immersive experiences rather than mere products. This was evident at a recent pre-Spring show by Oscar de la Renta, which opted to invite influencers and top clients instead of traditional media, underscoring a transformative moment in the fashion industry.
As the industry anticipates a resurgence in luxury, Ralph Lauren has managed to solidify its position, attracting a desirable client base aiming for exclusivity and superior quality. The decision to host the show in the opulent surroundings of Bridgehampton catered to this desire, ensuring that clients experienced the brand in a unique, memorable setting, further solidifying their emotional ties to the Ralph Lauren name.
In conclusion, Ralph Lauren’s recent show in Bridgehampton not only celebrated the brand’s rich heritage and creative prowess but also confirmed its ability to adapt to modern market dynamics. This strategic positioning within the luxury sector, bolstered by an immersive event showcasing family, community, and lifestyle, exemplifies how Ralph Lauren continues to thrive amid challenges in the fashion world.
