Ty Haney Is Back at the Helm of Outdoor Voices
After five years of being away from the activewear label she founded in 2013, Ty Haney is making a triumphant return to Outdoor Voices. This move comes after Haney played a pivotal role in spearheading the brand’s rebrand earlier this year. Her re-entry into the company is not just as a mere figurehead but as the ‘founder, partner, and co-owner,’ signaling a significant shift in the brand’s direction.
Haney’s comeback to Outdoor Voices marks a new chapter for the company, bringing back the visionary leader who initially brought the brand to life. Her unique blend of entrepreneurial spirit, creativity, and passion for activewear has been sorely missed in the industry. Haney’s vision for the brand has always been centered around inclusivity, body positivity, and the idea that fitness should be accessible to everyone, regardless of their athletic abilities.
During her time away from the company, Haney remained active in the entrepreneurial world, exploring new ventures and opportunities. However, her heart has always remained with Outdoor Voices, the brand she nurtured from its infancy into a cult favorite among fitness enthusiasts and athleisure lovers alike. Her decision to return to the helm of the company is a testament to her unwavering commitment to the brand and its values.
Haney’s re-entry into Outdoor Voices comes at a critical juncture for the brand. With the activewear market becoming increasingly competitive, especially in the wake of the athleisure trend, having Haney back on board brings a sense of authenticity and originality that is hard to come by in the industry. Her unique perspective and hands-on approach to design and branding are sure to set Outdoor Voices apart from its competitors once again.
The rebrand that Haney spearheaded earlier this year was just the beginning of what promises to be an exciting new phase for Outdoor Voices. With her back at the helm, the brand is poised to reclaim its position as a trailblazer in the activewear industry, setting new trends and redefining what it means to be active and stylish. Haney’s return is not just a homecoming but a statement of intent – Outdoor Voices is back, and it’s here to stay.
In conclusion, Ty Haney’s return to Outdoor Voices is a welcome development for both the brand and the activewear industry as a whole. Her unique vision, creativity, and passion are sure to propel the brand to new heights and solidify its position as a leader in the market. As Haney takes her place once again at the helm of Outdoor Voices, the future looks bright for the brand and all those who have come to love and cherish it.
Ty Haney, Outdoor Voices, Activewear, Rebrand, Fitness
