Outdoor Voices’ Founder Raises Series A for New Start-Up
Ty Haney, the mastermind behind the popular athleisure brand Outdoor Voices, is once again making waves in the business world with her latest venture. Her new social shopping platform, Try Your Best, has recently secured an impressive $11 million in a Series A funding round. This achievement is a testament to Haney’s entrepreneurial skills and her keen understanding of the retail industry’s ever-changing landscape.
Try Your Best is not just any ordinary shopping platform. It has already caught the attention of major beauty brands like Rare Beauty and Glossier, who have signed on as clients. Haney’s platform offers these brands a unique opportunity to connect with their customers in a more meaningful way, focusing on community building and engagement rather than just sales.
In today’s digital age, where e-commerce is king, brands are constantly looking for new ways to stand out in a crowded marketplace. Community building has emerged as a key strategy for companies to foster loyalty among customers and create a sense of belonging. Try Your Best provides a platform for brands to do just that, offering a space where customers can interact with each other, share product recommendations, and feel like they are part of a larger community.
The success of Try Your Best’s Series A funding round is a clear indicator of the growing importance of community-driven strategies in the retail world. Haney’s track record with Outdoor Voices has undoubtedly played a role in attracting investors to her new venture. With Outdoor Voices, she was able to create a brand that resonated with consumers by promoting inclusivity, body positivity, and an active lifestyle. Now, with Try Your Best, she is taking that ethos a step further by helping other brands connect with their customers on a deeper level.
The partnership between Try Your Best and brands like Rare Beauty and Glossier is a testament to the platform’s potential to revolutionize the way companies approach e-commerce. By focusing on community building and social shopping, Haney is tapping into a growing trend that prioritizes authentic connections and customer engagement over traditional sales tactics.
As Try Your Best continues to gain momentum in the retail world, it serves as a reminder that innovation and creativity are key drivers of success in any industry. By thinking outside the box and embracing new ideas, entrepreneurs like Ty Haney are able to carve out a niche for themselves and create lasting impact in the business world.
In conclusion, Ty Haney’s latest venture, Try Your Best, has set a new standard for community-driven shopping platforms. With its recent Series A funding round and partnerships with major beauty brands, the platform is poised to reshape the way companies engage with their customers online. Haney’s success with Outdoor Voices is a testament to her entrepreneurial spirit and vision, and with Try Your Best, she is once again proving her ability to innovate and inspire change in the retail industry.
innovation, community building, retail, Ty Haney, Try Your Best
