AG1, the parent company of Athletic Greens, has recently appointed Kat Cole as its new Chief Executive Officer, succeeding founder Chris Ashenden. This leadership change highlights AG1’s strategic move towards continued growth and innovation in the nutritional supplement market.

Cole joined AG1 in 2021, taking on the roles of president and chief operating officer. During her tenure, she successfully scaled operations, enhancing the company’s manufacturing, sourcing, and supply chain capabilities. Her previous experience includes roles at GoTo Foods, formerly known as Focus Brands, where she made significant contributions to the company’s operational strategies.

In her new position, Cole faces the challenge of steering AG1 into its next phase of business development, which includes expanding its global footprint and driving innovation. As consumers increasingly seek out health supplements that not only support their wellness goals but also fit seamlessly into their lifestyles, Cole’s leadership will be crucial in meeting these evolving market demands.

AG1’s commitment to high-quality nutrition is reflected in its product offerings, which resonate with health-conscious consumers. With a strong focus on sustainability and transparency, AG1 is well-positioned to capture a larger share of the fast-growing wellness market under Cole’s guidance.

As the company continues to innovate and expand, industry observers will be watching closely to see how Cole’s leadership will transform AG1 in the coming years.