Milk Makeup Owner Waldencast’s Sales Rise 27.5%

The beauty industry is constantly evolving, with trends coming and going at a rapid pace. One brand that has managed to stay ahead of the curve is Milk Makeup, owned by Waldencast. With a recent sales increase of 27.5%, it’s clear that they are doing something right. One of the key factors driving this growth is the success of their buzzy products, such as the viral jelly blush.

In 2024, Milk Makeup saw double-digit growth, thanks in part to the popularity of their innovative products. The viral jelly blush, in particular, captured the attention of beauty enthusiasts worldwide and helped to solidify Milk Makeup’s position as a trendsetter in the industry. By staying on top of consumer preferences and embracing creativity and innovation, Waldencast has been able to drive sales and attract a loyal following.

While 2024 was a successful year for Milk Makeup, executives have noted that the start of 2025 may not be as strong. They anticipate a flat period in the beginning of the year, which could present challenges for the brand. However, with a track record of innovation and a strong understanding of their target market, Milk Makeup is well-equipped to overcome any obstacles they may face in the coming months.

In an industry as competitive as beauty, staying relevant is key to long-term success. By continually introducing new and exciting products, Milk Makeup has been able to capture the attention of consumers and keep them coming back for more. The viral success of the jelly blush is a testament to the brand’s ability to resonate with their audience and create products that stand out in a crowded marketplace.

As we look ahead to the rest of 2025, it will be interesting to see how Milk Makeup continues to innovate and grow their business. With a strong foundation and a loyal customer base, they are well-positioned to overcome any challenges that may arise. By staying true to their brand identity and focusing on what sets them apart, Milk Makeup is sure to continue making waves in the beauty industry for years to come.

Milk Makeup, Waldencast, Sales, Beauty Industry, Innovation