Tracee Ellis Ross’s Pattern Debuts TV Commercial — With a Twist
Tracee Ellis Ross, the founder, and co-chief executive of Pattern, has recently taken a unique approach to showcasing her brand with a television commercial that is sure to captivate audiences. In a strategic move that combines nostalgia with innovation, Ross has gone back to her television roots by featuring the cast of her early 2000s TV show “Girlfriends” in the commercial for both connected and linear TV.
This bold marketing strategy not only showcases the products of Pattern but also taps into the fond memories that fans have of the beloved TV show. By bringing together the cast of “Girlfriends,” Ross has created a sense of familiarity and connection that is bound to resonate with viewers. This clever twist adds a layer of authenticity to the commercial and sets it apart from traditional advertisements.
What makes this commercial even more impactful is Ross’s personal connection to both Pattern and “Girlfriends.” As the driving force behind Pattern, Ross has infused her brand with her own unique sense of style and authenticity. By featuring the cast of “Girlfriends,” she is able to bridge the gap between her past and present, creating a seamless narrative that speaks to the evolution of her career and personal brand.
In addition to the nostalgic appeal of the commercial, Ross’s decision to showcase Pattern on both connected and linear TV is a strategic one. By reaching audiences across different platforms, she is able to maximize the impact of the commercial and ensure that it reaches a wide and diverse audience. This multi-dimensional approach is a testament to Ross’s understanding of the ever-changing media landscape and her ability to adapt to new trends and technologies.
Overall, Tracee Ellis Ross’s Pattern commercial is a testament to her creativity, vision, and innovative spirit. By going back to her television roots and featuring the cast of “Girlfriends,” she has created a commercial that is both nostalgic and forward-thinking. With this bold move, Ross has once again solidified her status as a trailblazer in the world of business and entertainment.
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