The Debrief: Is Nike Finally Winning With Women? When it comes to the world of athletics and sportswear, Nike has long been a dominant force. However, there has been a lingering question of whether the brand truly resonates with female athletes and consumers. This year, Nike seems to be making significant strides in addressing this […]
Beauty Plays the Long Game
Beauty Plays the Long Game In the realm of marketing and branding, the concept of longevity is often overshadowed by the allure of quick wins and instant gratification. However, as women’s sports continue to gain mainstream traction, beauty brands are beginning to recognize the value of playing the long game. Instead of focusing solely on […]