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China to flex its Mighty Dragon, put J-20 stealth jet on public display for first time
From wild to rideable: How two genes helped turn horses into best human allies
Cells ‘vomit’ waste to heal and become young again, new study suggests
China’s Hualong One becomes world’s most deployed third-generation nuclear reactor design
This Week: Back to School for American Teens, Back to Work for European Luxury
Claude chatbot misused in unprecedented cyber extortion case
Fragmenting digital identities with aliases offers added security
Chinese firm’s hybrid EV offers 1,274-mile range with 137 kW electric motor
EV batteries get energy ‘medicines’: US ‘prescribes’ chemicals for long-lasting power

Tag: Western markets

Beauty & Cosmetics Beauty and Personal Care
Kir Birkin

K-Makeup Couldn’t Go Global. Now It’s Trying Again.

K-Makeup: Revitalizing Global Expansion Through TikTok Virality and Diverse Shade Ranges Over a decade ago, Korean cosmetic brands made their first attempt to break into Western markets, only to fall short of expectations. However, in a strategic move to capitalize on the global popularity of K-beauty, these brands are making a comeback, armed with new […]

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