Milk Makeup Owner Waldencast’s Sales Rise 27.5% The beauty industry is constantly evolving, with trends coming and going at a rapid pace. One brand that has managed to stay ahead of the curve is Milk Makeup, owned by Waldencast. With a recent sales increase of 27.5%, it’s clear that they are doing something right. One […]
The Business of Beauty Haul of Fame: How to Tell Oprah She’s Wrong
Katie Sturino, a personal care CEO, recently made headlines by openly challenging Oprah Winfrey during an interview, and the ramifications of that encounter are significant, not only for Sturino but for the entire beauty and wellness industry at large. Sturino, the founder of Megababe, a brand dedicated to transforming typical body care products into fun […]
Milk Makeup Owner Waldencast Reports 25.7% Q2 Growth
In a thriving beauty market, Waldencast Holdings, the parent company of Milk Makeup, announced impressive financial results for Q2 of 2024. Reporting a 25.7% increase in net revenue compared to the same quarter last year, the company’s success highlights the ongoing evolution in consumer preferences and the influence of social media platforms on purchasing behavior. […]