At the US Open, Beauty Wants to Play With the Pros The world of sports has always been synonymous with power, skill, and determination. Athletes are admired not only for their physical abilities but also for their influence off the field. In recent years, marketing to players has become big business as the athletes themselves […]
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court Luxury watch brands have long understood the power of sports sponsorships in enhancing brand visibility and prestige. At the prestigious US Open, a playground for the world’s top tennis players, the competition isn’t just on the court but also among luxury brands vying for […]
The Kicks You Wear: Which Brand Will Win the US Open?
The Kicks You Wear: Which Brand Will Win the US Open? As the US Open approaches, the world of tennis is not just about fierce competition on the court, but also a battleground for sports brands vying for the top spot in the sneaker game. From Nike to Adidas, all the major players are gearing […]
This Week: Fashion Is Everywhere at the US Open
Fashion enthusiasts and tennis fans alike have found themselves in awe this week as the US Open serves up a double fault of style and sport. The intersection of fashion and tennis is nothing new, with athletes often making headlines for their on-court attire. However, this year’s tournament has taken the fashion game to a […]
USTA debuts AI Match Chat at US Open with IBM
USTA Revolutionizes Fan Experience at US Open with IBM’s AI Match Chat The world of tennis is no stranger to innovation, constantly pushing the boundaries of technology to enhance the experience for players and fans alike. This year, the United States Tennis Association (USTA) has once again raised the bar by teaming up with IBM […]
Mejuri Wants to Bring Jewellery Back to Sports
Mejuri Collaborates with Racquet Magazine to Bring Fine Jewelry to the Sports Scene DTC fine jewelry brand Mejuri is making waves in the sports world with an unexpected yet exciting collaboration. The brand has partnered with Racquet Magazine to introduce a unique collection that merges the worlds of luxury jewelry and sports, set to launch […]