The skincare industry thrives on promises and claims that speak directly to consumer desires for effective results. In an age where the consumer is more informed than ever, the challenge for brands lies in delivering credibility alongside compelling narratives. However, the paths to substantiating these claims can vary wildly in terms of integrity and accuracy. […]
How Brands Use the Front Row to Mint the Next ‘It’ Item
Fashion shows have long been a powerful tool for brands, combining aesthetics with marketing prowess. While the allure of runway designs remains undiminished, an emerging trend underscores a strategic shift: brands are increasingly using the front row as a dynamic stage for sales. This article examines how brands are creatively dressing VIP guests in coordinated […]
LTK Drops Lawsuit Against ShopMy
In a significant shift within the influencer monetization landscape, LTK, formerly known as rewardStyle, has decided to end its legal dispute with the rival platform ShopMy. The lawsuit, initially filed in late May, accused ShopMy of false advertising, trademark infringement, and unfair competition. However, as of August 26, the case was dismissed without prejudice, allowing […]
Silas Capital, Unilever Ventures Invest in Skincare Brand Oak Essentials
The skincare sector continues to attract attention from major investors, as evidenced by the recent partnership between Oak Essentials and notable venture capital firms Silas Capital and Unilever Ventures. Founded by the talented US clothing designer Jenni Kayne in 2021, Oak Essentials has carved a niche in the premium beauty market by offering a line […]
Op-Ed | Why Luxury Stocks Are Headed for the Clearance Bin
The luxury market, often seen as a stable haven for investors, is experiencing a challenging phase as stocks begin to slide. Major players like LVMH and Hermès are witnessing declines in their share prices, not because the allure of their products has diminished, but due to external economic pressures that threaten the broader luxury landscape. […]
What Fashion PR & Communications Professionals Need to Know Today
In the dynamic world of fashion, the landscape for PR and communications professionals is rapidly changing. Staying ahead of industry trends, audience engagement methods, and brand storytelling is crucial for success. This month, we explore key insights that can help professionals in fashion PR navigate these shifts effectively. 1. Commercializing the Zeitgeist: Crafting a Successful […]
This Week: Fashion Week, Nike’s Shareholder Meeting and Inditex Results
Fashion week continues to captivate audiences in New York and London, showcasing trends, creativity, and the behind-the-scenes dynamics of the business. As the industry gathers for another round of innovative showcases, two significant business events also demand attention: Nike’s shareholder meeting and Inditex’s results announcement. Each of these developments demonstrates the interconnectedness of fashion, corporate […]
Fear of God Names Bastien Daguzan CEO
In a significant movement within the fashion industry, Fear of God has appointed Bastien Daguzan as its new CEO, marking a pivotal moment for the luxury brand founded by Jerry Lorenzo. Daguzan’s mandate is clear: he will focus on enhancing brand visibility, broadening international distribution, and revamping e-commerce strategies to cater to a global customer […]
What to Do When Your Product Goes Viral
The phenomenon of a product going viral can be both exhilarating and daunting for businesses. While it can catapult a brand to new heights of recognition and sales, the unexpected nature of virality brings significant challenges. Companies must adapt quickly not only to capitalize on the moment but also to ensure sustainable growth moving forward. […]
Social Media’s Unsavoury Upside for Luxury Brands
In recent years, the convergence of social media and luxury goods has unveiled a complex relationship that has significant implications for the luxury market. While there are visible criticisms of social media’s impact on mental health, analysts at Bernstein suggest that the insecurity and alienation experienced by young consumers may inadvertently boost luxury brand sales. […]