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Tag: Tom Peddie

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Kir Birkin

Where Does Nike Go From Here?

Where Does Nike Go From Here? With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction. Nike, a company synonymous with innovation and success, has faced its fair share of challenges in recent […]

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