Tag: #TikTokstrategy

Fashion Executives on Finding Brand Success on TikTok

This September, an intimate roundtable co-hosted by BoF and TikTok brought together top executives from leading fashion brands, including LVMH, Calvin Klein, Tiffany & Co., and E.l.f. Beauty, to explore strategic approaches for succeeding on TikTok. As brands increasingly recognize the significance of engaging with a youthful, highly interactive audience, understanding TikTok’s unique dynamics is […]

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