In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch In a world where outrage seems to be the default emotion, brands are finding success by tapping into what can be described as “gentle outrage.” This unique marketing strategy involves sparking controversy or polarizing opinions in a way that is not aggressive or confrontational but […]
The Ordinary CEO Nicola Kilner to Step Down
Nicola Kilner, the co-founder and longtime chief executive of Deciem, which is the parent company of the skincare phenomenon The Ordinary, has announced her decision to step down at the end of the year. While she will continue to play a role as co-founder, her leadership position will be transitioned to Jesper Rassmussen, the company’s […]