Amazon’s Premium Beauty Push May Be a Buffer Against Trump’s Tariffs As Amazon gears up for its highly anticipated Prime Day event, the e-commerce giant is strategically positioning itself to navigate the turbulent waters of trade tariffs imposed by the Trump administration. With a sharp focus on expanding its premium beauty category, Amazon is making […]
Shein and Temu Ramp up Advertising in UK and France As US Tariffs Hit
Shein and Temu Increase Digital Ad Spending in UK and France Amidst US Tariffs The global fashion e-commerce giants, Shein and Temu, have recently made strategic shifts in their advertising strategies in response to the impact of US tariffs. With a notable decrease in digital ad spending in the US, both companies are ramping up […]