Shinola’s Message to Swiss Watchmakers: Come to Detroit Shinola, the American watch brand known for its high-quality timepieces, has recently kicked off a bold campaign aimed at its Swiss competitors. The message is clear: come to Detroit. In the midst of escalating trade tensions and steep tariffs, Shinola is inviting Swiss watchmakers to consider shifting […]
Swiss Watchmakers Sound Upbeat on US as Long as Stocks Last
Swiss Watchmakers Sound Upbeat on US as Long as Stocks Last Swiss watchmakers have recently found a glimmer of hope amid the looming threat of a new 39 percent U.S. tariff on luxury timepieces. Despite the potential setback, a surge in exports in July has provided a much-needed shield for Swiss watch brands, softening the […]