Tag: sunscreens

TikTok’s Favourite Sunscreen Brand Pushes Further Into the US

The influence of social media on consumer behavior continues to rise, and nowhere is this more evident than in the world of skincare. A prime example is Beauty of Joseon, a South Korean skincare brand that has taken TikTok by storm. With influencers calling its Relief Sun: Rice + Probiotics sunscreen a “ride-or-die” product, it’s […]

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