Why Authentic Brands Group Is Playing the Long Game With Reebok Since acquiring Reebok, the iconic sneaker powerhouse, Authentic Brands Group has taken a different approach compared to its management of other brands. The brand management firm, known for its strategic acquisitions and management of major brands, has been unusually protective of Reebok, signaling a […]
The BoF Podcast | How Skims and On Create Cultural Relevance
Building Culture-Shaping Brands: The Success of Skims and On Skims co-founder Jens Grede and On co-founder David Allemann are at the forefront of a new wave of brands that are not just following trends but actively shaping culture. Their brands, Skims and On, have quickly become household names, known for their product innovation and ability […]