The holiday season has always been a busy time for online retailers, but this year, TikTok Shop has emerged as a significant player in the competitive e-commerce landscape of the United States. The combination of engaging content and strategic marketing during the holiday shopping frenzy has propelled TikTok Shop to achieve remarkable sales figures. On […]
The Debrief | How Beauty Blunders Go Viral and What Brands Do Next
In the fast-paced world of beauty, social media serves as both a powerful ally and a formidable adversary. On platforms like TikTok, a single viral video can thrust a brand into the spotlight, but it can also lead to an unexpected downfall. The beauty industry is rife with examples of brands grappling with the ramifications […]
The Business Opportunity in Gen-Z Bridal Beauty
As the members of Generation Z begin to head toward marriage, a significant shift in bridal beauty preferences emerges. This development not only highlights the changing tastes of young brides but also presents fresh revenue opportunities for beauty companies. However, it is essential for brands to navigate these waters with savvy marketing strategies to fully […]