Nike’s Jordan Brand to Open First Flagship in Milan Nike’s Jordan brand, a powerhouse in the world of sports and fashion, is making a significant move by opening its first standalone flagship store in Milan. This new retail space, set to launch later this month, marks a milestone for the brand and its expansion into […]
A Memo to Elliott Hill on His First Day at Nike
A Guide for Elliott Hill: Navigating Nike’s Turnaround Journey Elliott Hill, the newly appointed CEO of Nike, steps into his role amidst high expectations and a monumental task ahead of him. The sportswear giant is at a crucial juncture, requiring a strategic overhaul to regain its market dominance and reshape its future trajectory. As Hill […]
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker? Nike, the powerhouse in the sportswear industry, is always on the lookout for the next big thing in sneakers. With the iconic Dunk gradually fading from the spotlight, Nike has set its sights on reviving a classic silhouette to capture the attention of […]
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant New Balance, a brand once known for catering to dads and runners, has undergone a remarkable transformation in the past decade. The Boston-based company has successfully rebranded itself as one of the most sought-after players in the competitive sneaker industry. With a keen eye […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]