Nike’s Declining Brand Heat: Analyzing the Impact in Five Charts Nike, the global sportswear giant, has long been a powerhouse in the industry, setting trends and driving cultural conversations with its innovative designs and marketing strategies. However, recent data trends suggest that the brand’s once red-hot status may be cooling off. In particular, Nike’s hottest […]
The Niche Sport Driving Sneaker Sales
The Rise of Trail Running: How This Niche Sport is Driving Sneaker Sales In the ever-evolving landscape of activewear, one niche sport is making a significant impact on the market – trail running. Brands, retailers, and investors alike are placing their bets on trail running as the next big category in activewear, with a particular […]