In today’s fast-paced environment, brands must navigate an intricate landscape where culture and consumer behavior intersect. The BoF VOICES 2024 conference recently brought together Jens Grede, co-founder of Kim Kardashian’s Skims, and David Allemann, co-founder of Swiss sportswear brand On, to discuss the art of building culturally relevant brands founded on robust product innovation. As […]
Tag: #Skims #On #FashionInnovation #CulturalRelevance #RetailTrends
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