The Debrief | In Activewear, Where Are the White Spaces? When it comes to activewear, the industry is constantly evolving to meet the demands of consumers who seek both functionality and style in their athletic wear. However, there are still some untapped areas within the activewear market that are ripe for exploration by fashion brands. […]
The Hunt for Activewear’s Next Big Category
The Hunt for Activewear’s Next Big Category In the ever-evolving world of activewear, trends come and go like the changing seasons. While staples like yoga pants and running shoes will always have their place in the market, the hunt is on for the next big category that will capture the attention of consumers and drive […]
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands Skiing, once a niche sport enjoyed by a select few, has now transcended its traditional boundaries to become a mainstream phenomenon. The allure of the snow-capped mountains, the adrenaline rush of gliding down the slopes, and the cozy après-ski culture have all contributed to […]