Elevating Physical Retail Strategies to Engage Brand Communities In a world where online shopping has become increasingly dominant, physical retail spaces are facing a unique challenge – how to stay relevant and engaging in the eyes of consumers. Partnering with Brookfield Properties, BoF delves into how brands are reinvesting in retail to effectively communicate value […]
How Retailers Are Investing in Their Sales Associates
Investing in Sales Associates: The Key to Reviving In-Store Retail Experience In a world where online shopping has become the norm, brick-and-mortar retailers are facing the challenge of reigniting demand for in-person shopping. The BoF-McKinsey State of Fashion 2025 report highlights that differentiating the in-store experience is crucial for attracting customers back to physical stores. […]