How Running Went High Tech In the world of running, the focus has shifted from simply lacing up your shoes and hitting the pavement to a more high-tech approach. Gone are the days when the biggest flex was sporting a pair of $285 Nike Alphaflys or a $150 Salomon technical vest. Today, the true status […]
How Hoka Fends Off the Imitators
How Hoka Fends Off the Imitators In the competitive world of athletic footwear, standing out from the crowd is no easy feat. Hoka, known for its quirky running sneakers with oversized soles, has managed to do just that. Despite facing increasing competition from industry giants like Nike, Adidas, and On, Hoka continues to thrive and […]
How Marathons Became Fashion Shows
The New York City Marathon has transformed, intertwining fashion with an athletic lifestyle on an unprecedented scale. This shift highlights a significant evolution where marathons have become platforms for brands to showcase their latest products and connect with consumers in fresh ways. A recent example is Abe Chavez, the fashion manager at the luxury boutique […]