Why Authentic Brands Group Is Playing the Long Game With Reebok Since acquiring Reebok, the iconic sneaker powerhouse, Authentic Brands Group has taken a different approach compared to its management of other brands. The brand management firm, known for its strategic acquisitions and management of major brands, has been unusually protective of Reebok, signaling a […]
Shaquille O’Neal Named President of Basketball at Reebok
Shaquille O’Neal Named President of Basketball at Reebok Reebok, the iconic sportswear brand, made waves in the industry with its recent announcement of NBA legends Shaquille O’Neal and Allen Iverson stepping into key leadership roles. Shaquille O’Neal has been appointed as the President of Basketball, while Allen Iverson will take on the role of Vice […]