Tag: #PrivacySandbox

Small Ad-Tech Firms Fear Google’s Privacy Sandbox Impact

In recent years, Google has been at the forefront of discussions concerning data privacy and digital advertising. Its Privacy Sandbox initiative, which aims to phase out third-party cookies in favor of more privacy-centric solutions, has become a focal point of concern, particularly among smaller ad-tech firms. These companies express fears that the framework may inadvertently […]

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