Tag: premiumbeauty

A Deodorant Brand Bets on The “Aesop Effect”

In an intriguing twist for the personal care market, Daniel Bense, a veteran of the renowned Australian skincare brand Aesop, is launching a new deodorant line named To My Ships on September 26. Priced at £35 ($46), this deodorant aims to entice consumers to invest in a product that breaks away from conventional drugstore offerings […]

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