Phoebe Philo’s eponymous label, backed by luxury powerhouse LVMH, is making a strategic pivot by integrating brick-and-mortar wholesale distribution into its business model. This shift towards physical retail will complement its initial strategy of launching as an online-only, direct-to-consumer brand. The decision not only offers new avenues for revenue generation but also enables the brand […]
Tag: Phoebe Philo
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