Adidas and Puma Bet on Running Shoes as Tariffs Loom Adidas and Puma, two iconic German sneaker brands, are gearing up for a strategic shift in their product focus. With the looming threat of tariffs and the increasing competition from smaller rivals like Hoka and On Holding AG, both companies are setting their sights on […]
Case Study | Can On Set a New Pace for Sportswear?
Case Study: Can On Set a New Pace for Sportswear? When it comes to the world of sportswear, innovation is key. Brands constantly strive to push the boundaries, offering athletes and enthusiasts alike cutting-edge technology and stylish designs. One brand that has been making waves in the industry is On. Founded in 2010, this Swiss […]