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Bill Gates-backed US nuclear energy firm gets Nvidia backing to electrify data centers
Electric car warning sounds at low speed are hard to locate, reveals new study
China builds nuclear neutron gun that shoots ‘atomic flashlight’ to detect bombs
Iran’s mystery missile with ‘multiple’ warheads hit Israeli hospital wounding 70 people
What I’m Looking Forward to at Our Next Executive Roundtable in London
Researchers develop low-carbon cement recipes 1,000 times faster with AI
400 mph in 7 seconds: China’s maglev breaks speed barriers with new record 
Perovskite image sensor catches 3x more light, could transform cameras, medical imaging
Robots with noses: Swiss firm’s ANYmal sniffs out gas leaks at hazardous sites

Tag: #OutOfHomeAdvertising

Fashion
Everett Thistlethwaite

Beauty’s Most Viral Brands Are Moving Offline

In a digital-first world, brands like Summer Fridays and Patrick Ta Beauty are employing traditional advertising methods to enhance their visibility and reach a broader audience. While their primary success has stemmed from astute social media strategies, a shift towards out-of-home (OOH) campaigns showcases a strategic pivot that can redefine how beauty brands relate to […]

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