Tag: online advertising

Google hit with $3.5 billion EU fine

Google Hit with $3.5 Billion EU Fine: The Second Largest Antitrust Penalty After 2018 Case In the ever-evolving landscape of antitrust regulations, tech giant Google has once again found itself in the crosshairs of the European Union. This time, the EU has slapped Google with a hefty $3.5 billion fine, marking it as the second […]

EU hits Google with $3.45B fine over adtech abuse; Trump threatens trade action

EU Slaps Google with $3.45B Fine Over Adtech Abuse; Trump Threatens Trade Action Alphabet’s Google was hit with a €2.95 billion ($3.45 billion) European Union antitrust fine Friday, marking one of the largest penalties ever imposed on a tech company. The EU’s executive arm, the European Commission, found that Google abused its market dominance in […]

The First Descendant faces backlash over AI-generated streamer ads

The First Descendant Marketing Strategy Sparks Controversy with AI-Generated Streamer Ads The realm of marketing in the digital age has been continuously evolving, with brands seeking innovative ways to capture the attention of consumers in a crowded online space. One such strategy that has recently come under scrutiny is the use of AI-generated streamer avatars […]

Google faces DOJ’s request to sell key ad platforms

Google’s Advertising Empire Under Threat: DOJ Pushes for Sale of Key Ad Platforms Google, a tech giant that has dominated the online advertising landscape for years, is now facing a significant challenge from the Department of Justice (DOJ). The DOJ has recently filed a request for Google to sell off key advertising platforms, citing concerns […]

Explainer: The Digital Advertising Disruption Coming for Fashion

The Digital Advertising Disruption Coming for Fashion As the digital landscape continues to shift and evolve, the realm of online advertising is facing a significant shakeup that could have far-reaching implications, particularly for the fashion industry. Recent developments involving tech giants like Google and Meta (formerly Facebook) have set the stage for a potential overhaul […]

Google Illegally Monopolised Some Ad Tech Markets, Judge Rules

Google Illegally Monopolised Some Ad Tech Markets, Judge Rules A federal judge recently delivered a significant blow to tech giant Google by ruling that the company had illegally monopolized certain online advertising technology markets. This decision marks a pivotal moment in the ongoing scrutiny of Google’s business practices and dominance in the digital advertising realm, […]

French watchdog fines Apple for abuse of app tracking tool

French Watchdog Fines Apple for Abuse of App Tracking Tool In a recent development, the French competition watchdog has levied a fine against tech giant Apple for its misuse of an app tracking tool. This decision comes on the heels of numerous complaints from online advertisers and publishers, who have accused Apple of leveraging its […]

Meta agrees to halt targeted ads in landmark UK privacy case

Meta Agrees to Halt Targeted Ads in Landmark UK Privacy Case Meta, formerly known as Facebook, has recently made a significant decision in response to a landmark privacy case in the UK. The tech giant has agreed to halt the use of personal data for targeted ads, following a lawsuit over data privacy concerns. This […]

Google faces backlash from privacy advocates over new tracking rules

Google Faces Backlash from Privacy Advocates Over New Tracking Rules Google recently made waves in the tech world with its announcement of a new tracking policy that allows fingerprinting for ad targeting. This move has ignited a heated debate among privacy advocates, regulators, and industry insiders about user control and data protection in the digital […]

Antitrust Case Against Google: A Turning Point for Competition in Canada

Canada is intensifying its battle against monopolistic practices in the digital landscape, focusing its sights on Google in a recent antitrust case aimed at addressing alleged anti-competitive behavior in online advertising. This legal action highlights the significance of competition in the tech industry, as major players like Google grapple with increasing scrutiny from regulators worldwide. […]

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