In a significant update, hair-care brand Olaplex has revised its sales projections for the fiscal year 2024, lowering its guidance by at least $20 million. This announcement comes in light of disappointing third-quarter results, revealing that the brand’s recovery efforts are struggling to gain traction. The new sales forecasts now anticipate net sales between $405 […]
Tag: #Olaplex #HairCare #BusinessStrategy #MarketingChallenges #SalesProjections
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