The once-dominant beauty counters of department stores are poised for a revival just in time for the 2024 holiday season. Retail giants like Macy’s and Nordstrom are currently overhauling their approaches, aiming to attract customers back into their stores and recapture the allure of physical beauty shopping. Historically, department store beauty sections were the hallmark […]
The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty
Nordstrom is making significant strides in capturing the attention of Generation Alpha through its innovative approach to beauty products. The retailer’s recent initiative reflects a broader trend in retail where brands aim to engage with younger consumers, focusing on their distinct preferences and shopping behaviors. In August 2024, Nordstrom introduced a series of lavender kiosks […]