Can Vogue Go Niche? US Vogue, the iconic fashion magazine, is known for its glamorous and high-fashion editorials that cater to a broad audience of fashion enthusiasts worldwide. However, with the appointment of Chloe Malle as the new head of editorial content, there seems to be a shift in focus towards serving a more niche […]
Activewear’s Biggest Disruptors
Activewear’s Biggest Disruptors The sports apparel market, valued at a staggering $384 billion, is a highly competitive industry where only the most innovative and daring companies can thrive. In recent years, we have witnessed a significant shift in the market landscape, with fast-growing start-ups challenging established brands and stealing market share. These disruptive companies are […]