Exclusive: Heron Preston Buys Back Brand From New Guards Group In a strategic move that has sent ripples through the fashion industry, Heron Preston, the New York City-based luxury streetwear label, has made headlines by repurchasing his eponymous brand from the Italian fashion incubator, New Guards Group. This decision marks a significant shift in the […]
The Mystery Mogul Behind Off-White
Unveiling the Enigmatic Force Fueling Off-White’s Success The world of luxury streetwear has been revolutionized by the enigmatic figure behind Off-White, Davide De Giglio. As the quiet mastermind steering the ship of the opaque Milanese holding company New Guards Group, De Giglio has orchestrated the meteoric rise of not only Off-White but also other highly […]