Tag: #MarketingTrends

Why Brands Are Inviting Customers on Influencer Trips

The landscape of influencer marketing is changing, with brands now inviting everyday customers on luxurious trips once reserved for online celebrities. This shift, ushered in by brands like Tarte, Topicals, and Refy, reflects a broader strategy to enhance customer engagement and generate authentic content while addressing growing public backlash against perceived elitism in influencer culture. […]

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